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New York (incl. NYC) · Law

New York AI Companion Models Law (General Business Law Article 47)

In forceNew York AI companions

Summary

Since November 5, 2025, anyone offering an AI companion (a chatbot that simulates a sustained personal relationship) to users in New York State must have a protocol to detect suicidal ideation or self-harm and refer users to crisis services, and must notify users that they are not talking to a person at the start and periodically during sustained use. Only the Attorney General enforces it; fines go to a suicide prevention fund. A later 2026 law (S9051-B) adds restrictions for minors that are not analyzed here.

Who it applies to

Operators of AI companions with users in New York State. According to secondary sources, customer service and productivity bots are excluded.

Penalties

Civil penalties sought by the Attorney General of up to $15,000 per day for violations of §§ 1701-1702 (§ 1703); no private right of action.

Official name
New York General Business Law, Article 47 (§§ 1700-1704), Artificial Intelligence Companion Models
Official reference
Ley de presupuesto 2025-2026 (S.3008-C / A.3008-C, parte U), que añade el artículo 47 a la General Business Law; vigente el 5 de noviembre de 2025
Regulator
New York State Attorney General
Official source
Check the sourceHow we verify sources

Key dates

Obligations and dates

Obligations table
ObligationArticle or citationStatusDateWho it applies toVerification
Protocol for suicidal ideation or self-harmN.Y. Gen. Bus. Law § 1701In forceNovember 5, 2025Applies to AI companions with users in New York State.Verified in the official source on November 4, 2026
Notify that it is not a person at the start and periodicallyN.Y. Gen. Bus. Law § 1702In forceNovember 5, 2025Applies to AI companions with users in New York State.Verified in the official source on November 4, 2026

Protocol for suicidal ideation or self-harm

N.Y. Gen. Bus. Law § 1701In force

Applies from November 5, 2025

When it relates
Applies to AI companions with users in New York State.
What the rule provides
  • Do not offer the AI companion without a protocol that detects expressions of suicidal ideation or self-harm and refers the user to crisis services.
Typical evidence
  • Approved protocol and detection and referral tests
Verification
Verified in the official source on November 4, 2026Checked on nysenate.gov: § 1701 (protocol with reasonable efforts to detect and address suicidal ideation or self-harm and a notice referring users to crisis services such as 9-8-8) and § 1703 (Attorney General; up to $15,000 per day). The effective date (Nov 5, 2025) was checked on Nov 2, 2026 in the article index and the Governor's letter.

Notify that it is not a person at the start and periodically

N.Y. Gen. Bus. Law § 1702In force

Applies from November 5, 2025

When it relates
Applies to AI companions with users in New York State.
What the rule provides
  • Clearly notify the user, verbally or in writing, that they are not communicating with a human at the start of the interaction (this notice need not be repeated more than once per day) and at least every three hours if the interaction continues.
Typical evidence
  • Notice settings and screenshots
Verification
Verified in the official source on November 4, 2026Checked on nysenate.gov: § 1702 requires a clear notice, verbal or written, at the start of the interaction (no more than once per day is needed) and at least every three hours if the interaction continues. Penalties in § 1703.

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