Generative AI Intellectual Property Policy

How to use this document

• What it is for. This is a base policy governing the intellectual property aspects of generative AI use: what material may be entered into tools, who owns what is generated and how it is protected, how infringement of third-party rights is avoided, how the voice and likeness of real people are used, how synthetic content is labeled and what review is required before publishing or delivering to clients.
• Who should own it. Usually legal, with IT and marketing. Enter the function in [RESPONSIBLE FUNCTION] and the person in [OWNER].
• Decisions to take first. Before adopting it, decide: which generative AI tools are approved to produce external content (Section 5); which types of content require legal review before publication (Section 12 and aid E); whether the organization wants to claim rights in AI-assisted content and therefore document the human contribution (Section 7); and how clients will be told about AI use in their deliverables (Section 13).
• Fields to complete. Replace the bracketed fields and adapt the examples to the type of content you produce. Keep [OPTIONAL] clauses only if they apply.
• Relationship with other documents. It applies together with the responsible AI use policy (which tools and which information), the AI tool adoption policy (tool approval), the AI interaction notice and synthetic content labeling, the voice and likeness AI consent form and the AI coding assistant policy, if you have one.
• Country variants. This document has no country variants. Protection of AI-generated content, text and data mining exceptions and voice and likeness rules vary between countries and change quickly; use "Related regulatory references" and confirm the rules in the countries where you publish with your advisors.
• Review. Have your intellectual property counsel review Sections 7, 8, 10 and 14 before approval.
• Approval and publication. Have it approved by leadership or the AI committee, record the approval in "Version history," publish it to all staff and train marketing, communications, product, engineering and creative teams in particular.

Generative AI Intellectual Property Policy

Field	Value
Organization	[LEGAL ENTITY NAME]
Owning function	[RESPONSIBLE FUNCTION]
Policy owner	[OWNER]
Approved by	[APPROVED BY]
Effective date	[DATE]
Review frequency	[REVIEW FREQUENCY]
Contact for questions	[AI GOVERNANCE EMAIL]

1. Purpose

1.1 [ORGANIZATION NAME] uses generative AI to create text, images, code, audio, video and other material more quickly. These tools raise intellectual property questions that do not yet have uniform answers: whether the output can be protected, who owns it, whether it reproduces third-party works, what the vendor does with what we send and how the voice or likeness of real people is used.

1.2 This policy sets practical rules to:

a) protect the confidential information and intellectual property assets of the organization and its clients;
b) respect copyright, trademarks, rights of publicity and other third-party rights;
c) preserve, as far as possible, rights in the content the organization produces with AI assistance;
d) be transparent with the public and with clients where appropriate.

2. Scope

2.1 This policy applies to:

a) the use of third-party generative AI tools by staff, contractors and agencies working for [ORGANIZATION NAME];
b) all content generated or modified with AI for the organization's purposes, whether for internal use, publication or delivery to clients;
c) the training, fine-tuning or adaptation of generative AI models by the organization;
d) the use of the voice, likeness or identity of real people in AI-generated content.

2.2 This policy supplements the general intellectual property policy, the confidentiality policy and the brand policy of [ORGANIZATION NAME].