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Utah · Law

Utah Artificial Intelligence Policy Act

In forceUtah AI Policy Act

Summary

In Utah, businesses that use generative AI to interact with consumers must confirm it is AI if the person clearly asks. In regulated occupations (health, finance, legal and similar), they must proactively disclose AI in high-risk interactions, such as personalized advice or collecting sensitive data. The 2025 amendments created a safe harbor for clear disclosure at the start of and during the interaction. The law sunsets on July 1, 2027 unless extended.

Who it applies to

Businesses that use generative AI in consumer transactions in Utah and state-licensed professionals.

Penalties

Up to $2,500 per violation in administrative actions, plus court remedies.

Official name
Utah Artificial Intelligence Policy Act (SB 149, 2024; Utah Code Title 13, Chapter 72), as amended by SB 226 and SB 332 (2025)
Official reference
SB 149 (2024), vigente el 1 de mayo de 2024; SB 226 y SB 332 (2025), vigentes el 7 de mayo de 2025; derogación prevista el 1 de julio de 2027 (Utah Code § 63I-2-213)
Regulator
Utah Division of Consumer Protection and Office of Artificial Intelligence Policy
Official source
Check the sourceHow we verify sources

Key dates

Obligations and dates

Obligations table
ObligationArticle or citationStatusDateWho it applies toVerification
Confirm it is AI when the consumer asksUtah Code § 13-75-103 (según reforma SB 226)In forceAlready applicableApplies if you use generative AI to interact with consumers in Utah.Pending confirmation in the official source (last checked: November 4, 2026)
Proactive disclosure in regulated occupationsUtah Code § 13-75-103 (según reforma SB 226)In forceAlready applicableApplies to Utah-licensed professionals using generative AI in high-risk client interactions.Pending confirmation in the official source (last checked: November 4, 2026)

Confirm it is AI when the consumer asks

Utah Code § 13-75-103 (según reforma SB 226)In force

Already applicable

When it relates
Applies if you use generative AI to interact with consumers in Utah.
What the rule provides
  • Clearly answer that it is AI and not a human when the consumer clearly asks.
  • To use the safe harbor, disclose clearly at the start of and throughout the interaction.
Typical evidence
  • Chatbot disclosure script or settings
Verification
Pending confirmation in the official source (last checked: November 4, 2026)le.utah.gov refused the connection on Nov 4, 2026, so the official text is still unchecked. The wording after SB 226 still has to be confirmed in Utah Code § 13-75-103, and § 63I-2-213 has to show whether the Jul 1, 2027 repeal also covers what SB 226 added. Content per FPF and Perkins Coie.

Proactive disclosure in regulated occupations

Utah Code § 13-75-103 (según reforma SB 226)In force

Already applicable

When it relates
Applies to Utah-licensed professionals using generative AI in high-risk client interactions.
What the rule provides
  • Disclose before the interaction when AI collects sensitive data or gives personalized financial, legal, medical or mental health advice.
Typical evidence
  • Notice at the start of the interaction
Verification
Pending confirmation in the official source (last checked: November 4, 2026)le.utah.gov refused the connection on Nov 4, 2026, so the official text is still unchecked. The wording after SB 226 still has to be confirmed in Utah Code § 13-75-103, and § 63I-2-213 has to show whether the Jul 1, 2027 repeal also covers what SB 226 added. Content per FPF and Perkins Coie.

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