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Utah · Law

Utah HB 452 on mental health chatbots

In forceUtah HB 452

Summary

HB 452 regulates chatbots that offer, or appear to offer, mental health support. It requires clear disclosure that they are AI, limits advertising and use of user data, and prohibits selling or sharing users' health data. A provider that adopts and files a written policy with certain content with the regulator gains a legal defense.

Who it applies to

Providers of mental health chatbots with users in Utah.

Penalties

Up to $2,500 per violation.

Official name
HB 452 (2025), Artificial Intelligence Amendments – mental health chatbots (Utah Code Title 58, Chapter 60, Part 1 amendments)
Official reference
HB 452 (2025), firmada el 25 de marzo de 2025 y vigente el 7 de mayo de 2025; Utah Code tít. 13, cap. 72a
Regulator
Utah Division of Consumer Protection
Official source
Check the sourceHow we verify sources

Key dates

Obligations and dates

Obligations table
ObligationArticle or citationStatusDateWho it applies toVerification
AI disclosure and data and advertising limits for mental health chatbotsUtah Code § 13-72a-201 y ss. (HB 452, 2025)In forceAlready applicableApplies to generative AI chatbots that a reasonable person would believe can provide mental health therapy, with users in Utah. The assessment detects it through chatbot plus healthcare; it does not apply to clinical tools that do not converse or to scripted content (for example, guided meditations).Pending confirmation in the official source (last checked: November 4, 2026)
Written policy filed with the regulator as a defenseUtah Code tít. 13, cap. 72a (HB 452, 2025), defensa afirmativaRegulator guidanceAlready applicableRecommended for mental health chatbots in Utah: voluntary, but it provides a defense against claims.Pending confirmation in the official source (last checked: November 4, 2026)

AI disclosure and data and advertising limits for mental health chatbots

Utah Code § 13-72a-201 y ss. (HB 452, 2025)In force

Already applicable

When it relates
Applies to generative AI chatbots that a reasonable person would believe can provide mental health therapy, with users in Utah. The assessment detects it through chatbot plus healthcare; it does not apply to clinical tools that do not converse or to scripted content (for example, guided meditations).
What the rule provides
  • Disclose that it is AI and not a human before access, when the user returns after a period of inactivity and when the user asks.
  • Do not sell or share identifiable health data or user inputs.
  • Label advertising and do not use what the user says to target ads.
Typical evidence
  • In-product notices
  • Data and advertising policy
Verification
Pending confirmation in the official source (last checked: November 4, 2026)le.utah.gov refused the connection on Nov 4, 2026, so the official text is still unchecked. The final section numbering, the disclosures and the written-policy defense still have to be confirmed in Utah Code Title 13, Chapter 72a. Content per Davis Wright Tremaine, FPF, Sidley and WSGR.

Written policy filed with the regulator as a defense

Utah Code tít. 13, cap. 72a (HB 452, 2025), defensa afirmativaRegulator guidance

Already applicable

When it relates
Recommended for mental health chatbots in Utah: voluntary, but it provides a defense against claims.
What the rule provides
  • Write a policy covering clinician involvement, safety testing, harm-risk protocols and periodic review.
  • File it with the Division of Consumer Protection and follow it.
Typical evidence
  • Filed policy and acknowledgment
Verification
Pending confirmation in the official source (last checked: November 4, 2026)le.utah.gov refused the connection on Nov 4, 2026, so the official text is still unchecked. The final section numbering, the disclosures and the written-policy defense still have to be confirmed in Utah Code Title 13, Chapter 72a. Content per Davis Wright Tremaine, FPF, Sidley and WSGR.

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