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Customer service chatbot or assistant in Peru: related rules

Text or voice conversational assistants that serve customers on websites, apps, WhatsApp or call centers. They are already regulated: users must be told they are talking to AI and, in several countries, offered the option of reaching a person.

Risk classification

JurisdictionLevelDateNote
PeruTransparency—Law 31601 (2022): right to a human option at any stage; plus prior AI notice (Art. 25 of the regulation) by sector deadline.

Obligations related to this use case

Always offer the option to talk to a person

Law 31601Ley 29571, art. 1.1, literal l), incorporado por la Ley 31601In force

Already applicable

When it relates
Businesses that serve consumers through chatbots, digital assistants, automated voice response or automated messaging.
What the rule provides
  • Give consumers the alternative of being served by a person whenever AI-based or digital-assistant service is used.
  • Allow that option at any stage of the conversation and make it easy to find.
Typical evidence
  • Chatbot flow showing the human option
  • Response times of the human channel
Verification
Verified in the official source on November 2, 2026Wording of the added clause confirmed in legal sources and the Congress consolidated text; the law sets no adaptation period. Checked in El Peruano on Nov 2, 2026: it adds literal l) to Art. 1.1 of Law 29571 (right to a personal-service option when the provider offers an automated service system assisted by AI or a digital assistant).

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