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AI Policy Generator

Customer service chatbot or assistant

Text or voice conversational assistants that serve customers on websites, apps, WhatsApp or call centers. They are already regulated: users must be told they are talking to AI and, in several countries, offered the option of reaching a person.

Examples

By country

We only list countries where an obligation in force or adopted mentions this use case.

How rules treat it, by jurisdiction

JurisdictionLevelDateNote
European UnionTransparencyAugust 2, 2026Art. 50(1): people must be told they are interacting with AI unless it is obvious.
SpainSector rulesDecember 28, 2026Customer Service Law 10/2025: large companies and basic services must allow reaching a human agent; adaptation until Dec 28, 2026.
PeruTransparency—Law 31601 (2022): right to a human option at any stage; plus prior AI notice (Art. 25 of the regulation) by sector deadline.
ColombiaData protection—No AI law; the SIC issued criteria on AI in consumer service (Apr 2025) and Law 1581/2012 applies.
ChileMinimal risk or no specific regime—Consumer law applies today; the AI bill (16821-19) treats it as limited risk with a duty to inform.
BrazilMinimal risk or no specific regime—The Consumer Defense Code and LGPD apply today; bill PL 2338 would require active transparency.
CaliforniaTransparency—The bot disclosure law (SB 1001, 2019) requires disclosing bots used to incentivize sales; SB 243 does not cover customer service bots.
UtahTransparency—AI Policy Act: disclose AI use when asked and proactively in regulated services; sunsets Jul 1, 2027 unless extended.
TexasSector rulesJanuary 1, 2026TRAIGA requires disclosure only from state agencies and healthcare providers.
ColoradoMinimal risk or no specific regime—The Attorney General is preparing chatbot rules; no obligation in force.
United States (federal)Minimal risk or no specific regime—No specific federal law; the FTC acts against deceptive practices.

Common base documents

Depending on your situation

If the assistant takes actions (refunds, account changes)
If minors may use it
If it processes personal data through an external vendor
If it is marketed as an AI capability

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Find out what applies to you (free)