Express consent to use a person's voice or likeness with AI
Applies from May 15, 2026
- When it relates
- If you use AI to generate, clone or simulate a person's voice or likeness, including advertising content featuring real people.
- What the rule provides
- Obtain express consent to use someone's image or voice, including when the output is generated by an AI system.
- Sign a prior written agreement before cloning or simulating a performer's voice with AI.
- Use the voice or likeness only for the agreed purposes and formats; any other use needs new authorization and payment.
- Do not rely on parody or imitation if the result misleads the public or replaces the performer's professional work.
- Typical evidence
- Signed consents and contracts per person and project.
- Log of authorized voice and likeness uses.
- Related base documents
- Supporting documents
- Verification
- Verified in the official source on November 2, 2026Checked in the DOF (May 14, 2026, decree 5787418). In force May 15, 2026. Correction to the notes: the fine is not 1,000 to 5,000 UMA; LFDA art. 232, section I sets 5,000 to 40,000 days of minimum wage for violations under art. 231, section II (unauthorized use of image or voice and cloning).