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Voice or likeness cloning in United States (federal): related rules

Creating digital replicas of real people's voice, face or appearance, such as voice actors, employees, performers or customers. It requires consent and transparency, and using it to deceive or impersonate is penalized in several countries.

Risk classification

JurisdictionLevelDateNote
CaliforniaSector rulesJanuary 1, 2025AB 2602: contract terms allowing digital replicas of a performer require a specific description and representation of the performer.
IllinoisData protection—If a voiceprint or face geometry is used for identification, BIPA requires written consent and a public retention policy.
United States (federal)Sector rules—The FTC rule on government and business impersonation (2024) and the FCC ruling on synthetic voices in robocalls.

Obligations related to this use case

Public biometric retention and destruction policy

Illinois BIPA740 ILCS 14/15(a), (e)In force

Already applicable

When it relates
Applies to anyone holding biometric data of people in Illinois.
What the rule provides
  • Publish a policy with retention and destruction schedules.
  • Destroy the data when the purpose is fulfilled or three years after the last interaction, whichever comes first.
  • Protect them at least as well as other confidential data.
Typical evidence
  • Published policy and destruction records
Verification
Pending confirmation in the official source (last checked: November 4, 2026)ilga.gov refused the connection on Nov 4, 2026, so the official text is still unchecked. The public policy, the three-year limit and the standard of care still have to be confirmed in 740 ILCS 14/15(a) and (e); content based on general knowledge of the law.

Related base documents

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Labeling of generated content, voice and likeness consent, intellectual property and substantiation of AI advertising claims.

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