Offer human service whenever the customer asks
Law 10/2025Ley 10/2025, arts. 2, 3.11, 8, 9.2 y 10.3; disposición transitoria únicaAdopted, applies later
Applies from December 28, 2026
- When it relates
- If you serve consumers with chatbots, voicebots or agents and you are a basic service company (utilities, telecom, passenger transport, postal, financial) or a large company. Mid-size firms above EUR 50M turnover or EUR 43M balance sheet are also covered.
- What the rule provides
- Do not use automated systems as the only service channel.
- Allow customers to request personal service from the start and at any point in the bot conversation.
- The person must answer in real time and identify themselves at the start; 95% of requests must be answered, on average, in under three minutes.
- Properly train staff who design and manage automated tools.
- In financial services sector rules apply first and this law applies as a supplement.
- Typical evidence
- Escalation-to-human protocol with target times.
- Response-time metrics.
- Training records for the team managing the bots.
- Related base documents
- Supporting documents
- Verification
- Verified in the official source on November 2, 2026Checked in the BOE. Note: the preamble mentions six months, but the sole transitional provision sets twelve months from entry into force; the operative text prevails (Dec 28, 2026). Insurance is assumed to fall under financial services; confirm case by case.