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AI Policy Generator

Generated or synthetic marketing content

AI-generated text, images, video and audio for advertising, social media, catalogs or corporate communications. The risks are misleading the public, infringing third-party rights and making unsubstantiated AI claims.

Examples

By country

We only list countries where an obligation in force or adopted mentions this use case.

How rules treat it, by jurisdiction

JurisdictionLevelDateNote
European UnionTransparencyAugust 2, 2026Art. 50(4): label deepfakes and public-interest text; generative system providers must mark output (grace until Dec 2, 2026 for existing systems); Code of Practice of June 2026.
SpainTransparencyAugust 2, 2026AI Act Art. 50 applies; national penalties remain pending after the AI bill lapsed.
PeruTransparencySeptember 10, 2026The regulation requires visible labeling of generated content where applicable. Deadline depends on the company's sector: health, education, justice, security and finance Sep 10, 2026; transport, commerce and labor Sep 10, 2027; production, agriculture, energy and mining Sep 10, 2028; others Sep 10, 2029; small businesses Sep 10, 2027 and micro businesses Sep 10, 2028 unless their sector has an earlier date.
MexicoSector rulesMay 14, 2026If a person's voice or image is used, the Labor and Copyright Law reform requires express consent.
ColombiaSector rules—Law 2502/2025: aggravated penalties for AI-enabled impersonation.
BrazilSector rulesMarch 2, 2026Electoral court Resolution 23,755/2026 for election content; CONAR self-regulation and Civil Code image rights.
ChileMinimal risk or no specific regime—Deepfake bill (17795-19) pending.
United States (federal)Sector rules—FTC Act §5: prior substantiation of AI claims, the fake reviews rule (2024) and the impersonation rule.
CaliforniaTransparencyAugust 2, 2026SB 942 (AI Transparency Act) requires disclosures and detection tools from generative providers with over one million monthly users (date to be verified).

Common base documents

Depending on your situation

If real people's voice or likeness is used
If claims are made about AI capabilities
If an agency produces content for clients

Related kits

Includes 4 documents

Generative AI Starter Kit

Four base documents to start with from day one: usage rules, intellectual property, a tool inventory and staff training.

USD 109USD 176

Complete kit · available to buy

Includes 5 documents

Marketing and Synthetic Media Kit

Labeling of generated content, voice and likeness consent, intellectual property and substantiation of AI advertising claims.

USD 99USD 155

Complete kit · available to buy

Find out what applies to you (free)