Provider transparency: disclose AI interaction and mark synthetic content
Applies from August 2, 2026
- When it relates
- If you build or sell under your own name a chatbot, agent, voice assistant or a system that generates text, images, audio or video. If you build your own chatbot on a third-party model and put it into service under your brand, you are usually the provider.
- What the rule provides
- Design systems that interact with people so those people know they are dealing with AI, unless it is obvious.
- Mark generated or manipulated audio, images, video and text in a machine-readable format, using effective and interoperable techniques.
- Generative systems placed on the market before Aug 2, 2026: complete technical marking by Dec 2, 2026 at the latest.
- The Commission's Code of Practice on transparency of AI-generated content can serve as a reference.
- Typical evidence
- Wording and placement of the AI-interaction notice in each channel.
- Technical specification of marking (watermarks, metadata) and detection tests.
- Related base documents
- Supporting documents
- Verification
- Verified in the official source on November 2, 2026Dates checked against the consolidated AI Act text published by the European Commission's AI Act Service Desk (version as of Jul 27, 2026, including the Regulation (EU) 2026/1744 amendments): Articles 113 and 111.