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AI Policy Generator

ESWhat applies

Customer service chatbot or assistant in United States (federal): related rules

Text or voice conversational assistants that serve customers on websites, apps, WhatsApp or call centers. They are already regulated: users must be told they are talking to AI and, in several countries, offered the option of reaching a person.

Risk classification

JurisdictionLevelDateNote
CaliforniaTransparency—The bot disclosure law (SB 1001, 2019) requires disclosing bots used to incentivize sales; SB 243 does not cover customer service bots.
UtahTransparency—AI Policy Act: disclose AI use when asked and proactively in regulated services; sunsets Jul 1, 2027 unless extended.
TexasSector rulesJanuary 1, 2026TRAIGA requires disclosure only from state agencies and healthcare providers.
ColoradoMinimal risk or no specific regime—The Attorney General is preparing chatbot rules; no obligation in force.
United States (federal)Minimal risk or no specific regime—No specific federal law; the FTC acts against deceptive practices.

Obligations related to this use case

Confirm it is AI when the consumer asks

Utah AI Policy ActUtah Code § 13-75-103 (según reforma SB 226)In force

Already applicable

When it relates
Applies if you use generative AI to interact with consumers in Utah.
What the rule provides
  • Clearly answer that it is AI and not a human when the consumer clearly asks.
  • To use the safe harbor, disclose clearly at the start of and throughout the interaction.
Typical evidence
  • Chatbot disclosure script or settings
Verification
Pending confirmation in the official source (last checked: November 4, 2026)le.utah.gov refused the connection on Nov 4, 2026, so the official text is still unchecked. The wording after SB 226 still has to be confirmed in Utah Code § 13-75-103, and § 63I-2-213 has to show whether the Jul 1, 2027 repeal also covers what SB 226 added. Content per FPF and Perkins Coie.

Proactive disclosure in regulated occupations

Utah AI Policy ActUtah Code § 13-75-103 (según reforma SB 226)In force

Already applicable

When it relates
Applies to Utah-licensed professionals using generative AI in high-risk client interactions.
What the rule provides
  • Disclose before the interaction when AI collects sensitive data or gives personalized financial, legal, medical or mental health advice.
Typical evidence
  • Notice at the start of the interaction
Verification
Pending confirmation in the official source (last checked: November 4, 2026)le.utah.gov refused the connection on Nov 4, 2026, so the official text is still unchecked. The wording after SB 226 still has to be confirmed in Utah Code § 13-75-103, and § 63I-2-213 has to show whether the Jul 1, 2027 repeal also covers what SB 226 added. Content per FPF and Perkins Coie.

AI disclosure and data and advertising limits for mental health chatbots

Utah HB 452Utah Code § 13-72a-201 y ss. (HB 452, 2025)In force

Already applicable

When it relates
Applies to generative AI chatbots that a reasonable person would believe can provide mental health therapy, with users in Utah. The assessment detects it through chatbot plus healthcare; it does not apply to clinical tools that do not converse or to scripted content (for example, guided meditations).
What the rule provides
  • Disclose that it is AI and not a human before access, when the user returns after a period of inactivity and when the user asks.
  • Do not sell or share identifiable health data or user inputs.
  • Label advertising and do not use what the user says to target ads.
Typical evidence
  • In-product notices
  • Data and advertising policy
Verification
Pending confirmation in the official source (last checked: November 4, 2026)le.utah.gov refused the connection on Nov 4, 2026, so the official text is still unchecked. The final section numbering, the disclosures and the written-policy defense still have to be confirmed in Utah Code Title 13, Chapter 72a. Content per Davis Wright Tremaine, FPF, Sidley and WSGR.

Disclose that the user is talking to AI

Nebraska LB 525LB 525, Conversational Artificial Intelligence Safety ActAdopted, applies later

Applies from July 1, 2027

When it relates
Applies to publicly accessible conversational AI services with account holders in Nebraska. The definition may reach customer service chatbots: confirm the exclusions in the official text.
What the rule provides
  • Clearly and conspicuously disclose that the user is interacting with AI when a reasonable person could believe they are talking to a human.
  • Do not present the service as professional mental or behavioral health care.
Typical evidence
  • In-product notices
Verification
Pending confirmation in the official source (last checked: November 4, 2026)nebraskalegislature.gov refused the connection on Nov 4, 2026, so the signed law (LB 525 slip law) is still unchecked: operative date (Jul 1, 2027), definitions, notices to minors, self-harm protocol, penalty amounts and whether customer service bots are excluded. Signing (Apr 14, 2026) and content per consistent secondary trackers.

Additional safeguards for minors

Nebraska LB 525LB 525, Conversational Artificial Intelligence Safety ActAdopted, applies later

Applies from July 1, 2027

When it relates
Applies to operators with account holders under 18.
What the rule provides
  • Show minors a persistent notice that it is AI, or a notice at the start of each session and at least every three hours of continuous interaction.
  • Do not give minors points or similar rewards at unpredictable intervals to increase engagement.
Typical evidence
  • Minors protocol
Supporting documents
Verification
Pending confirmation in the official source (last checked: November 4, 2026)nebraskalegislature.gov refused the connection on Nov 4, 2026, so the signed law (LB 525 slip law) is still unchecked: operative date (Jul 1, 2027), definitions, notices to minors, self-harm protocol, penalty amounts and whether customer service bots are excluded. Signing (Apr 14, 2026) and content per consistent secondary trackers.

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Find out what applies to you (free)United States (federal)